Calculate the "True Engagement" of any profile. (Likes + Comments) / Followers.
Estimate the fair price for 1 sponsored post based on follower count.
Marketing has shifted from "Macro Influencers" (Celebrities) to "Micro Influencers." Why? Because follower count is a vanity metric. Engagement is the only thing that drives ROI.
As an influencer grows, their engagement rate naturally drops. Use these 2025 benchmarks to audit potential partners:
4.0% – 8.0% — Highest trust, lowest cost.2.0% – 4.0% — The sweet spot for brands.1.5% – 3.0% — Good reach, but expensive.0.8% – 1.5% — Pure brand awareness.Before paying an influencer, run their numbers through this calculator. If a user has 100,000 followers but only 200 likes (0.2% engagement), they likely bought fake followers. Do not work with them.
While prices vary wildly, the industry standard pricing model is roughly $10 per 1,000 followers (or $100 per 10k followers). However, influencers with high engagement (5%+) often charge double this rate because their audience actually converts.